APIVITA’s My Color Elixir permanent hair color has been specially designed to focus on safety, naturalness and a professional color result with respect to the natural balance of the scalp. How it works: Ensure maximum color intensity and a long-lasting color result in just 2 steps: Step 1: Achieve full grey coverage and shine by using the hair color cream with 3 precious oils of argan, avocado and olive, which act in combination to stabilize the color and repair the hair structure, while coloring your hair. Step 2: Increase the intensity and shine with the post color hair conditioner with hyaluronic acid and honey extract, which moisturizes hair, creating a protective film that seals the color into the hair structure and enhances shine in colored hair. • It is enriched with the innovative COLOR MAGNET that stabilizes and seals the color into the hair structure. • It offers full grey coverage and an impressive vibrant, longer lasting color. • It has a pleasant fragrance and a formula that respects the scalp’s natural balance. The texture is creamy and does not drip, to ensure easy application.